Advertising is a very demanding and at the
same time challenging field. For any radio advertising agency, it is necessary to invest exceptional calibre of talent
to release the integral boost of an exclusively entertaining radio ad that
stays with the passage of time. The power of sound is so emotionally strong and
efficacious that the listener starts visualizing that sonic imagination and
this is where the radio fraternity wins. This core of time, with TV and Print
acquiring preponderance in advertisement, leaves a tough climate of competition
for radio. So, voice sharing should be higher as it drives the mood of the
market more than any other medium. An effective message is a simple one without
adding any extra information or exaggeration in it, which is the most toilsome
task.
Radio is great brand architect and network
freight. At CTM, our chief objective is to capacitate the advertisers to reach
their target onlookers multiple times and multiple ways that subsequently
maximize their marketing investment. Radio commercials must have an effect to
gather an expanded audience and keep them arrested to the quality creativity in
different ways.
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